On the East side of Boulder’s Pearl Street Mall is the East End. Used to be not much but now it rivals the hip West End (which is on the other side of the mall). Cured is a wonderful gourmet grocery store & cafe with hand-picked cheese, charcuterie, & wine. Really incredible. I had the salami and cheese sandwich and it was fantastic. This hipster store shares it’s space with Boxcar Coffee which is pretty great as well and they even have a mini liquor store in the back with a tasty selection of beers and wine. It’s a fun one stop shop. They also recently just opened a second location on the West End.